Launching Skift Business of Loyalty Newsletter: Why Loyalty Is Still Relevant to the Travel Industry
Skift Take
One would think that loyalty would be constant, but it is not. Our New Loyalty newsletter is here to help you make sense of the changing environment.
Editor's Note: Skift's Business Traveler newsletter is now the Business of Loyalty newsletter.
In this weekly missive, we'll bring you the same insight into what matters most to the people who travel for a living, but now with an added focus on how airlines, hotels, and credit card programs battle for their attention and their business — a points geek with a Ph.D. of sorts.
While we are still looking at how these moves impact the consumer, the focus is on what the industry is doing to win their loyalty. The newsletter is being written by Grant Martin, who you've come to know as the author of our Business Traveler newsletter over the last three years. He'll be able to take advantage of contributions from Skift editors including Brian Sumers (airlines) and Deanna Ting (hotels) in order to better explain what's happening with loyalty right now. We hope you'll stick with it, and we promise to never devalue your reading experience.
— Jason Clampet, Editor-in-Chief
Last week was my first experience with United's new Polaris cabin, the long-awaited product that executives hope will revolutionize the long-haul premium experience for a carrier that's desperate for innovation. It's no