New Skift Research Report: 2017 Outlook on Hotel Direct Booking

Today we are launching the latest report for our Skift Research subscribers, our blockbuster 2017 Outlook on Hotel Direct Booking. This is our most comprehensive and actionable report outlining the real state of distribution in hospitality. We conducted over 30 interviews with executives from most of the leading branded and independent hotel chains, intermediaries, metasearch platforms, and technology providers to, once and for all, demystify the "direct booking" debate. Is there really a "war" going on between the big chains and the OTAs? If so, what are the impacts? How are independent and chained hotels using paid and unpaid direct channels to reduce their distribution and marketing costs? Who owns the customer? These are just some of the big questions that we have addressed through interviews and data collection. Preview and Purchase We also fielded our 2017 State of Direct Bookings Survey to complement this landmark report and to understand how operators are balancing and optimizing the myriad of distribution and marketing channels now available to them. Close to 400 chained and independent hotels around the world weighed in on the survey, thanks in part to the t