Former Starwood CEO Frits van Paasschen Is Now Advising citizenM

Skift Take
Could it be that van Paasschen is on his way to making a full return to hospitality? This move certainly seems to suggest that's a possibility.
Frits van Paasschen, former CEO of Starwood Hotels & Resorts Worldwide from 2007 to 2015, has joined the advisory board of citizenM hotels. In his new role, van Paasschen will advise the boutique hotel company on its global development strategy as it strives to expand worldwide.
Rattan Chadha, founder and CEO of citizenM, said the company is pursuing "a strategy of vigorous growth" in Europe, the U.S., and Asia. It has 11 hotels open now throughout Europe and in New York with plans to add more in other global gateways such a