Skift Take

These are the hospitality trends we were talking about this week.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hospitality.

For all of our weekend roundups, go here.

>>With so many hotel mergers in recent years, loyalty is being reimagined for bigger, broader, more diverse audiences. But can any one loyalty program appeal to all travelers? What Hotels Are Doing to Win Your Loyalty: 5 Podcast Takeaways

>>Business travelers and their employers want safety, quality, and consistency; if homesharing companies can provide those things, we expect more acceptance from travel policies: Corporate Travel Still Doesn’t Get Homesharing Despite Business Traveler Use

>>This is yet another reminder for the hotel industry about the crucial importance of cyber security: IHG Reveals Second Credit Card Data Breach Occurred in 2016

>>There’s not a David and Goliath battle happening here. It’s more like new money versus old money, and we expect to see some excellent public relations work on every side: What’s Really Behind the Hotel Industry’s Plans to Combat Airbnb

>>Are extended stay brands doing enough to keep up with travelers’ evolving tastes and needs? And what about Airbnb? How Extended Stay Hotels Are Pivoting Towards a New Generation of Travelers

>>As extended stay properties and homesharing companies seek to expand their markets, will more business travelers opt for the comfort of home-like amenities? The Innovators of Extended Stay — Skift Corporate Travel Innovation Report

>>Honestly, we’re just wondering what’s on their list of things to buy up next: Acquisitions Add to AccorHotels’ Strong First Quarter Revenues

>>Hotelbeds appears determined to buy up the competition in order to retain its dominant position. What is unclear though is what happens to Kuoni Group once the transaction completes as GTA represents almost two-thirds of its turnover: Hotelbeds Agrees to Buy Wholesaler GTA


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Tags: hospitality, hotels, Travel Trends, trends roundups

Photo credit: A rendering of one of the communal rooms being piloted at Marriott's Element extended stay hotel brand. Marriott and other extended stay hotel operators are trying to add more communal, co-living-like features to their properties. Marriott International

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