Disney's Newest Land Is Meant to Add a Literal Glow to Animal Kingdom

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Disney's Animal Kingdom needed more attractions to get visitors to stay longer, but will Avatar be the key to boosting the park's popularity?
Walt Disney World's youngest park has been trying to stay up late for awhile now.
Animal Kingdom, the fourth addition to the Orlando resort, has typically been a partial-day park since it opened in April of 1998. It started experimenting with extended hours last spring, opening some rides at night and adding an evening show that finally made its official debut in February.
With the opening of an entirely new land based on the film "Avatar" on May 27, that transformation is expected to be complete. For the height of summer, closing time will be 11 p.m., with Disney hotel guests allowed to stay until 1 a.m.
The 12-acre Pandora — The World of Avatar, first announced in 2011, includes two rides (one for flying, one for floating); shopping; a restaurant; drink stand; and rainforest areas meant for meandering. There are also, somehow, floating mountains. The land has been created in collaboration with filmmaker James Cameron and his film production company Lightstorm Entertainment, and is set a generation after the events depicted in the 2009 blockbuster.
“The whole experience experience is sizable, and it is an add-on to Animal Kingdom, which has always been a good park, but it has never been a full-day experience,” Walt Disney Co. chairman and CEO Robert Iger said of the Avatar attraction earlier this year. “S