Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs
Skift Take
Marriott really, really, really wants SPG members to know it won't forsake them as it tries to combine all three of its loyalty programs into one by next year.
Marriott International is promoting David Flueck, a 13-year Starwood Hotels veteran, to serve as the company's new senior VP of Loyalty, overseeing all three of the company's loyalty programs — Marriott Rewards, Starwood Preferred Guest (SPG), and The Ritz-Carlton Rewards.
Flueck, who joined the company when Marriott purchased Starwood Hotels for $13.3 billion in September, formerly served as senior VP of revenue management and SPG. In his new role, Flueck reports to Marriott CMO Karin Timpone.
Thom Kozik will remain as Marriott's VP of Loyalty, overseeing Marriott Rewards and The Ritz-Carlton Rewards, and will report to Flueck. In a press release, Marriott said Kozik "will take on added responsibilities for cutting-edge strategic initiatives," although the company did not elaborate on those initiatives.
The fact that Marriott has chosen a former Starwood executive to lead the integration of its three programs is significant, especially as many in the industry ponder just how much
