Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.

For all of our weekend roundups, go here.

>>Chinese travel startups are innovating, not cloning, these days. For instance, Zanadu is using virtual reality to sell luxury travel in real world shops: 5 New Travel Startups From China That Challenge the Status Quo

>>Companies need to deliver consistently quick responses to real-time bookings at multiple destinations via consumer-grade mobile apps: iCars Buys Limos.com in Crowded Corporate Travel Ground Transport Market

>>T&A’s love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel: Tours and Activities Providers Still Have Doubts About the Internet

>>Even the digital marketing world couldn’t escape the Trump factor this week. Travel brands would love an opportunity to move on to business as usual: Travel Marketing in the Age of Trump — Digital Marketing News This Week

Photo Credit: Viator is one of the more sophisticated booking sites for tours and activities companies. Viator