Travel Megatrends 2017: The New Luxury Is Defined by Small Brands and Big Stories
Skift Take
The new standards of modern luxury are consumer-led rather than brand-driven, and they are steering the direction of high-end hospitality and travel.
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Last month we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here.
Download Your Copy of Skift Megatrends 2017
You may have noticed, over the last few years, a change in the wind — if not in your own luxury preferences and purchases, then surely with the tenor of a new generation of brands and services that all seem to embody a refreshingly modern take on what qualifies as luxurious.
You may have found yourself quietly questioning whether a mass-produced "luxury" carry-on, for instance, plastered with a monogram motif can qualify as luxurious, simply because of its high price. That's especially true when you can find a competing product of equal or better quality — and at a better price — from an up-and-coming specialist.
Exclusivity — and delight — are
