Skift Trends Brief: The Power of Human Influence in Travel
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Skift Take
In this brief, we’ll explore how the travel industry can transform travelers’ personal experiences into social successes.
This sponsored content was created in collaboration with a Skift partner.
User-generated content (UGC) has proven to be much more than a marketing buzzword or passing trend in the travel industry. As the Skift Humanity Returns to Travel Megatrend points out, real loyalty, the kind where you become a brand advocate, isn’t a data point but is an emotional connection or personal experience. Friend referrals and UGC are significantly more influential in vacation-booking decisions than traditional advertising. But UGC can still be hard for brands to get their heads around—how do you successfully get in on the action?
In this report you will learn:
- How social media is mixing up the communication paradigm
- Making the most of personalization with your brand
- Inspiring user-generated content with special experiences
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