Marriott's New Two Bellmen Film Is Targeted Squarely at Asian Consumers
Skift Take
For the "Two Bellmen Three" film set in Seoul, Marriott's Content Studio developed a storyline around a young Korean wedding couple, no-nonsense parents, parkour, and K-pop to engage the Asian romance travel market.
The latest installment of Marriott's Two Bellmen short film series, showcasing the JW Marriott Hotels brand, was publicly premiered in Korea earlier today.
Following the first two videos produced at JW properties in Los Angeles and Dubai, the extended 35-minute Two Bellmen Three was shot on location at JW Marriott Dongdaemun Square Seoul.
Aligning Creative and Culture
According to David Beebe, VP global creative + content marketing, Marriott, the film was based in Korea this time around to showcase the global nature of the brand and its sensitivity to different global cultures. The strategy behind the storytelling also focused on attracting the highly lucrative Asian weddings and romance market.
Professional actors Jessica Jung and Ki Hong Lee play a Korean couple in the film who want to get married against the best wi
