Disney Deep Dive: The Economics of Hong Kong Disneyland Resort
Skift Take
Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Disney's Competitive Position In Travel.
Our latest report provides a strategic and financial analysis of Disney's parks in Hong Kong, Shanghai, Tokyo, and Paris. Throughout the report we also address local economics and trends impacting each park.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Disney owns 47 percent of the Hong Kong Disneyland Resort through Hong Kong International Theme Parks Limited, an entity in which the government of the Hong Kong Special Administrative Region (HKSAR) owns a 53 percent majority interest. The resort is located on 310 acres on Lantau Island, which is 10 minutes from Hong Kong International Airport and 30 minutes from the city. The resort includes one theme park and two themed resort hotels with 1,0
