Carnival's Wearable Tech Program — Digital Marketing News This Week
Skift Take
Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.
This week's top story is about wearable tech and the travel industry.
Wearable technology refers to any device that can interact with other internet-connected objects. Increasingly travel brands are using such wearable tech to provide customers with a more personalized and seamless experience, handling everything from wallet-free payment for services to navigation in large event spaces and resorts. Though the tech is still relatively new, the launch of Disney's Magic Band program back in 2014 demonstrated the concept's potential.
The latest travel brand to embrace wearable tech is Carnival Corporation, which introduced a new program called the Ocean Medallion at the 2017 Consumer Electronics Show. The small disc-sha
