The Rise of Multidisciplinary Business Events — Meetings Innovation Report
Skift Take
The three primary trends in meetings in 2017 revolve around the growing convergence of different communities collaborating together, the festivalization of business events, and the role of conferences as experiential brand-marketing platforms.
The Future of Meetings & Events
For the last five or six years, the two biggest trends in meeting-design strategy have revolved around the rise of event technology and the emergence of Millennials. The meetings industry seems to be moving on, however, because event tech and Gen Y psychographics have now blended permanently into the mainstream.
Can we all just stop saying "hybrid meetings," just like we did "new media" a couple of years ago?
For 2017, everything gets super multidisciplinary. There's going to be more emphasis on convergence to connect more people from different industries; a continued rise in the festivalization in meetings, and a growing awareness that events should be leveraged as omni-channel, experiential brand-marketing platforms to help attendees plug into messagin
