Carnival Corp. CEO Says Cuba Is a 'Longer Term Play'
Skift Take
Cruise operators are counting on Cuba to stir up new interest in long-established Caribbean sailings. That could ultimately increase demand and prices for cruises that are typically budget-friendly. But as Carnival's CEO said, adding Cuba as a destination may not do much for the bottom line at first.
Cuba is still an important part of Carnival Corporation's future plans — even if the financial benefit from sailing to the island so far is tiny.
President and CEO Arnold Donald told analysts this week that he expects slow expansion in Cuba, which only this year opened up for U.S. cruise ships to visit.
While the single ship the company sends to the island sells out and commands premium prices, Donald said that in the context of the 10-brand, 102-s
