Lola Travel Agent App Acquires Room 77 Technology
Skift Take
With Lola's acquisition of Room 77's metasearch tech, Room 77 essentially becomes a consumer insights and hotel search test lab for Lola. Room 77's original founders have essentially exited the business: Google licensed its tech and hired the bulk of its employees, Expedia acquired Room 77's pioneering room-view tech, TrustYou bought Room 77's Checkmate hotel-messaging app, and now Lola picked up the remaining technology.
Paul English, the co-founder of metasearch company Kayak and currently co-founder and CEO of travel agent app Lola, said his company has acquired hotel metasearch site Room 77's technology.
In a Medium post, English said Lola will keep Room 77 operating and he thinks "the platform will also provide strategic insights for helping Lola deliver the best hotel deals through the best channel for our customers."
Founded in 2010 and faced with the challenge of competing against Paul English's Kayak, Google and others, Room 77 had become a skeleton of its former self since 2014 when it entered into a technology licensing deal with Google and the bulk of Room 77's workforce then moved over to Google. Room 77 shifted its focus to its Checkmate hotel-messaging services business and TrustYou acquired Checkmate in July 2016.
Lola To Use Room 77 Meta Tech, Expedia Bought Room View Tech
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