Passengers Want More Technology and Control Along Their Journey
Skift Take
In most cases, airlines have the technology to give passengers more control over their journey. Carriers should take advantage of this, and they should start by making their mobile apps a lot more useful than they are today.
Many airline passengers want to use technology to ensure they have more control over their journey, International Air Transport Association (IATA), the global airline industry group, reported in a recent traveler survey.
The data mirrors the trend elsewhere, with passengers under age 45 generally preferring technological solutions over a human touch. IATA, which interviewed 7,000 travelers from 140 countries for its annual survey, found travelers younger than 24 value onboard Wi-Fi more than any other factor, while travelers between 25 and 44 are most interested in receiving "timely e-notifications" from airlines on flight and baggage status. Travelers older than 45, however, said they valued service from aircraft crews more than a
