Wyndham Is Betting on the Sharing Economy for Its Success
Skift Take
Wyndham Worldwide, like its peers, is betting big on loyalty, but unlike its peers, it plans on keeping its timeshare and vacation rental businesses all together, instead of spinning them off like others have.
Wyndham Worldwide has something not many other major hotel players have — a global vacation rental business — and it plans to use it to its advantage by opening it up to its Wyndham Rewards loyalty members.
On Oct. 26, the company announced it was making 17,000 accommodations from its vacation rental and timeshare businesses eligible for free stays through its Wyndham Rewards loyalty program, giving members the ability to redeem their points at a total of 25,000 different homes, condos, and hotels worldwide.
Tying all three of Wyndham'
