Allegiant Air May Revert to Its Roots and Sell More Vacation Packages
Skift Take
Allegiant has been busy with other matters in recent years, but the airline should once again focus on selling vacation packages. The margins on hotel rooms, rental cars and attraction tickets are usually much higher than margins on airfares.
For most of its nearly 20-year history, Allegiant Air has wanted to be considered not as an airline, but as a travel company.
The airline —controlled by its parent, Allegiant Travel Co. — was a key piece of a company that sought to sell lucrative vacation packages to tourists. On Allegiant's website, travelers from Grand Forks, North Dakota or Grand Island, Nebraska could book air, hotel rooms, rental cars and even attraction tickets for their once-per-year trip to Orlando.
They can still do that, and travelers cannot navigate Allegiant's website without being inundated with offers. But over the past three or so years, as Allegiant has grown from 68 aircraft to 83, and added flights in larger cities, such as Memphis, Cincinnati
