Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>>More companies want to own the entire travel journey and that means getting into the weeds of what travelers do: 5 New Travel Startups Where Tourism Is a Dirty Word

>>If travel is one of the biggest industries in the entire world, why aren’t any of its brands big enough for these annual lists? Why Aren’t Any Travel Brands Considered Among the Best on Earth?

>>Whether Richard Branson can convince people who don’t normally cruise to try one of his ships is still an open question: Virgin Cruises Rebrands as Virgin Voyages, Finally Signs Deal for Three Ships

>>There are fewer generalist jobs right now, but there’s a demand from consumers for specialized knowledge in the field: Why the Future Isn’t All Bad for the Right Kind of Travel Agents

>>More consumers have a credit card that lets them earn loyalty points with a travel brand but they want earning and redeeming to be more convenient: 4 Charts Showing How Travelers Want to Earn and Redeem Loyalty

>>This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond: Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

>>Corporate leaders and university faculty need to collaborate more to develop meetings industry research: New Meetings Industry Forecast Reveals a Need for Better Educated Planners

>>U.S. business travelers’ high satisfaction stems from not spending their own money and knowing where to go and what to avoid in a destination: 6 Charts Comparing Business and Leisure Traveler Satisfaction With U.S. Destinations

>>There’s plenty of tech out there, the industry is just not sure what works and what doesn’t right now: The Events Industry Needs More Research on Tech and Business Strategy — Meetings Innovation Report

>>What remains to be seen is whether car services will widely adopt more user-friendly interfaces for hailing cars on demand: Traditional Car Services Won’t Disappear From Corporate Travel Anytime Soon

>>When destinations look to tourism as an economic boost, they can sometimes get more than they bargained for: Skift Podcast: Iceland and the Perils of Overtourism

>>A number of factors could alter these projections, particularly the Chinese market: Asian Tourism Investment Looks Promising Through 2026, But Challenges Loom

>>We were happy to begin this year’s Forum with a conversation with Donald, and we’re happy to argue (or agree) with him any time about the future of travel: Video: Carnival Corp. CEO on Winning Over the Non-Cruisers

>>Ridesharing companies are working to make it easier than ever for business travelers to book with their services instead: The Battle Between Car Services and Ridesharing — Corporate Travel Innovation Report

>>When it comes to points Vs. price, the starting point is always who’s the traveler and who’s paying: Video: Points Guy and Airfarewatchdog Debate the State of Loyalty

>>Everyone is ready for the U.S. election to be over. The question is: Will business travel rebound? Election Malaise and Global Uncertainty Will Hurt U.S. Business Travel Spending