New Skift Trends Report: The Travel Agent of the Future
Skift Take
Humans still have a future in travel, but we need to get increasingly specialized and savvy about how we connect with the smartphone-enabled consumer. We must look to the in-roads between high tech and high touch and how these two factors work together to create truly unique travel experiences.
Today we are launching the latest report in our Skift Trends Reports service, The Travel Agent of the Future.
Indeed, the travel search-and-book landscape looks very different just twenty years after Travelocity first sidestepped the intermediaries, by connecting traveler directly to airline. Mobile has empowered consumers beyond anything we had imagined. And, after an initial and dramatic halving of the workforce of those employed in the travel agent industry, it seems like the decline in travel agent numbers has leveled off - at leas for now. Why traditional travel agents still exist and to what end the human element will ultimately play in the planning and booking of intermedi
