Travel Brands Are Failing to Capture Customers' Imagination, Says Wolff Olins CEO

While the travel industry -- and other sectors -- talk about the potential of Big Data and personalization, Wolff Olins CEO Ije Nwokorie argues that there's something soulful missing. "We have very few iconic brands that capture the human imagination," says Nwokorie of the travel industry. "And I think it's because we've put data and technology