Skift Take

These are the digital trends we were talking about this week.

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

Top Executives From Airbnb, Google, Hilton, and More Are Speaking at Skift Global Forum 2016. Join Us.

>>We’re heading into one of the busiest and most stressful times of the year for travel but it doesn’t have to be that way: 5 New Travel Startups Helping Travelers Book Holiday Season Flights

>>Google’s travel business is slowly, if steadily, becoming pervasive. Google can afford to bide its time — it is, after all, Google: New Google Trips Mobile App Uses Gmail to Source Reservations, Recommendations

>>WAYN was a mini-Facebook of travel before there was a Facebook. Unfortunately for WAYN, competing with the giant social network for travelers’ attention and a plethora of discovery apps is a struggle for any company: Travel Social Network WAYN Is Bankrupt

>>Google is an even mightier king in 2016 when it comes to what leads travelers’ to brand websites and, ultimately, what gets them to make a purchase: 3 Charts Showing Google Search’s Impact on Travel Brands in 2016

>>Vacation rentals and guest-booking fees aren’t particularly sexy or headline-grabbing but 11-year-old HomeAway could have a far-reaching impact on parent Expedia’s profit numbers. Trivago is a very nice plaything, too: Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

>> group may have bought the assets of WAYN but the company behind it remains in insolvency proceedings in the UK: Group’s Acquisition of WAYN’s Assets Is Complicated

>>This is our new visual language: bold, opinionated, informal and unapologetic: And Here’s the New New Skift

>>The VR format is likely to remain a niche attraction until more consumers buy, and actually use, virtual reality headsets: Travel Brands Are Betting on the Future of Mobile Virtual Reality

>>Travel startups take a dramatically different idea, creativity, exuberance, focus, money, connections, a dedication to team building, and a helluva lot of hubris: Kayak’s Co-Founder and the Secret of Travel Startup Success

>>Things haven’t looked great on paper for travel startup funding this year. Many investors have told us they feel there’s a lack of originality in travel and that, combined with the global economy, likely explains what’s going on: Travel Startups Raised $2.5 Billion So Far in 2016


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Tags: Travel Trends, trends roundups

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