Carnival Corp. Is Producing TV Shows That Star Its Own Ships
Skift Take
Carnival Corporation is putting a lot of effort into getting its cruise ships, destinations, and shore activities in front of a massive audience. Smart travelers will realize they're seeing a highly produced, promotional version of a cruise experience.
Carnival Corp., the cruise industry giant that knows something about making ships, is creating something new: TV programs.
The company planned to announce Monday morning that it has produced three original shows — which will star travel personalities and lots of cruise ships — to air during family-friendly Saturday mornings on ABC, NBC, and The CW starting Oct. 1.
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"Many of us have fond memories of the Saturday morning TV programming that we enjoyed as kids," Carnival Corp. CEO Arnold Donald wrote in a note to employees. "This fall, Saturday morning TV will take on an even more special meaning for Carnival Corporation."
While not paid programming, the shows will have an unabashedly pro-cruise point of view. About 80 episodes will be broadcast; they are set to air weekly until September of next year.
"Never before have we seen original programming that truly showcases the vast range of experiences available to all cruise guests and discreetly dispels the myths that plague the industry by high
