Marriott Partners With TED Talks for In-Room, Social Media and Live Programming
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All travelers can already access more than 2,200 TED Talks online. Marriott and TED will need to differentiate the content enough to make it compelling for guests and loyalty members to want to tap into, as well as market it effectively.
Marriott is making it easier for its guests to access TED Talks while they’re on the road.
Today, the company announced it was partnering with nonprofit TED, the organization behind the popular TED Conference in Vancouver and TEDx events, to bring TED Talks, blogs, and content to its guests worldwide.
TED will work with Marriott to curate content around the themes of “curiosity, innovation, travel, and entrepreneurship,” with themes changing on a quarterly basis. Guests can access the content during their stays via in-room entertainment when they log onto Wi-Fi, and Marriott-exclusive videos will also appear on Marriott’s social-media channels.
“Through our partnership with Marriott Hotels, we hope to further expand our mission to a community of global travelers who are curious and engaged,” said Lisa Choi Owens, chief revenue officer and head of partnerships for TED. “Marriott will be a supporter of our TED Fellows initiative by spotlighting individuals within the program at salon-style events at Marriott Ho
