Google Challenging Uber With New Waze-Powered Ride-Share Service
Skift Take
Google-owned Waze is a compelling navigation app, but whether Google can turn it into the foundation for a winning ride-share service will have to be tested in the marketplace over the next few months and years. Google is a latecomer to the field, although the sector is likely to undergo more disruption and a revolution in years to come.
Google plans to leverage its navigation app, Waze, which it acquired in 2013 for $1.1 billion, to pilot a ride-sharing service in San Francisco beginning in the Fall.
The Wall Street Journal, which broke the news, states that the Google service would not be a clone of Uber or
