Affluent Travelers and the Power of Hotel Loyalty in 4 Charts
Skift Take
Rich travelers, or those with multi-million annual incomes and assets, are getting richer and they're also getting more loyal and becoming stronger advocates for hotels. They also expect value from loyalty programs like every other kind of traveler and choose programs accordingly.
More than 14.5 million U.S. households have annual incomes greater than $150,000 and are frequent travelers with plenty of disposable income for hotels. But that's not the ceiling of the American affluent population -- the ultra affluent are even more loyal and devoted advocates for hotel brands.
That's according to global polling and market research firm YouGov, which surveyed about 2,700 affluent travelers with household incomes greater than $150,000 from the U.S., Canada, Mexico, the UK, France, Germany, the UAE, China, Korea, Japan, Singapore and Australia. These people have at least $3 million in assets and account for 11.3 percent of the U.S. population, a number that YouGov said grows consistently each year and causes them to raise the income entry levels for this annual hotel loyalty survey.
Climbing even higher, the 400,000 ultra affluent U.S. households, which YouGov named "wealthy" for its survey, ac
