Systemic Shifts Are Revolutionizing the Events Industry — Meetings Innovation Report
Skift Take
Innovation is no longer the sole domain of tech companies, media visionaries, and Millennials. Today, everyone is at least attempting to integrate more inspiration and creativity into their events to resonate with more diverse audiences.
Skift's Meetings Innovation Report is a weekly newsletter defining the future of business events by deciphering strategies that drive engagement. Subscribe.
The Future of Meetings & Events
This week's Meetings Innovation Report emphasizes the systemic shifts taking place across the meetings and conventions industry at every level.
From the destination perspective, cities from Omaha to Jerusalem are emerging as new alternatives for large group events in the face of skyrocketing costs in many first-tier urban capitals. Check out how Visit Britain is attempting to drive convention business to second-tier cities throughout England, Scotland, Wales, and Northern Ireland.
In terms of the meeting user experience, everyone in event tech and event design is pushing innovation and creativity to the forefront of their strategic mandates for 2016 and beyond. Even successful enterprises like Web Summit, which has grown from 400 to 50,000 attendees in six years, are pivoting their focus to expand their relevance.
In his post this wee
