You Can Now Book Icelandair Tickets on Facebook Messenger
Skift Take
Kudos to Icelandair for trying something new. But since the Facebook Messenger platform is clunky, most travelers should probably stick with the airline's website.
Seeking to attract tech-savvy customers who increasingly book on mobile devices, Icelandair is trying a unique experiment — it now allows customers to book flights on Facebook Messenger.
Icelandair is not the first airline to engage with customers on Messenger - KLM earlier this year began letting passengers access boarding passes through the app - but the carrier believes it is the first to allow customers to book on the platform. Icelandair introduced the feature on Tuesday, and though it's a bit clunky, the carrier is bullish on its future
