Beyond TripAdvisor Hotel Bookings: Its Tours and Restaurants on Track to Become $500 Million Business
Skift Take
Don't miss the forest for the trees: TripAdvisor is evolving into a well-rounded travel planning AND booking site. If hotel bookings on TripAdvisor eventually fall short of expectations it would be a big blow, but then tours and activities, restaurant reservations, vacation rentals, hotel metasearch and reviews can all play a role in taking up some of the slack.
When TripAdvisor reports its second quarter earnings next month, the bulk of investor attention will be focused on its hotel-booking feature, Instant Booking, and whether TripAdvisor can reverse the ugly revenue-per-hotel shopper decline that came along with pivoting from reliance on advertising clicks to a mix of clicks plus commissions for bookings.
But a new report from PiperJaffray argues that Wall Street is downplaying the importance of and profit potential from TripAdvisor's attractions, restaurant reservations and vacation rental businesses -- in other words, all of its non-hotel business -- and the re
