weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand: A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

>>Though bots can’t think like a human (yet), they certainly offer a way for consumers to have a conversation that wasn’t possible before: Travel Bots on Messaging Platforms Are the Trend Now

>>Not everyone who drafted business plans, wrote the code, made sales calls, or forged partnerships in the early days of online travel garnered glitzy headlines: Oral History of Online Travel: Two Unsung Pioneers Who Shaped the Future

>>Thanks to the growing influence of technology, a dramatic shift is now underway in how hotel owners think about their job responsibilities: New Skift Trends Report: The Strategic Guide to a Modern Hotel Technology Stack

>>Will it be the hotel chains or online travel agencies that gain the upper hand? Travel Budgets Have Peaked as Share of Consumer Wallet, Growth to Cool Down

>>Buying TripAdvisor would be a very large — albeit relatively cheap — acquisition given its current stock price: TripAdvisor Is a Smart Acquisition for Someone Right Now

>>Does a dramatic reduction in outbound traffic from online travel agency sites mean they are getting stickier? TripAdvisor’s Instant Booking Push May Signal Larger Trend in Booking Behavior

>>Even if the Rio Olympics isn’t going as planned, sports tourism spending is big business: The Impact of Sports Tourism – Digital Marketing News This Week