Interview: Visit California CEO on the Rise of Food Tourism Video
Skift Take
Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.
Late last month we launched a new report in our Skift Trends Reports service, Food Tourism Strategies to Drive Destination Spending.
The report was the product of research, surveys, and multiple interviews, including Visit California's CEO, who told Skift about the state's investment in video to tell its food tourism story. Get the full report here to stay ahead of this trend.
Visit California launched its Dream365TV Hub in March this year as a platform for video storytelling focusing on local authentic travel experiences statewide.
One of the channel's most popular original series to date, California Dream Eater combines all of the modern trends prevalent in food tourism video marketing today: chatty conversation over local and creative cuisine, user-generated content and programming, two-way social media engagement, off-the-beaten-path destinations, and a sens
