Trump Hotels Avoids Name and 12 Other Hospitality Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>Red Lion Hotels is bucking the direct bookings push: Red Lion Hotels’ Contrarian Approach to Direct Bookings

>>Omni Hotels has developed a unique positioning in the market: Omni Hotels Turns to the Cowboys and the Braves to Help Redefine the Brand

>>They don’t call him the “godfather of boutique” for nothing: Hotel Pioneer Ian Schrager on Airbnb, Donald Trump and the True Definition of Boutique

>>In a world where “boutique” and “lifestyle” have become so ubiquitous, we wonder if boutique hotels can still hold onto their competitive advantage: Boutique Hoteliers Aren’t Worried About Big Brands, Politics or Airbnb

>>Airbnb has now removed one of its most egregious limitations: You Can Now Make an Airbnb Booking for Someone Else at Your Company

>>Economy and midscale brands can successfully enter the lifestyle space, too: Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

>>About half of business travelers say their company doesn’t address extended stay lodging, leading them to book on their own: The Sharing Economy Has Yet to Catch on in Extended Stay Business Travel

>>It’s probably a smart move to launch a new brand that doesn’t have the word “Trump” anywhere near it: Trump Hotels Will Avoid the Trump Name With New Lifestyle Brand

>>Marriott is already one of the biggest players in the hospitality industry and in a few months, it’ll be the biggest: Marriott CEO Interview: Speaking Up on Social Issues and Building a Huge Brand

>>The hotel industry has never had a more promising future, but terrorism, disease, and the rise of nationalism worldwide pose varying threats: CEOs of 5 Leading Hotel Brands on Their Hopes and Fears in 2016

>>Airbnb and other alternative accommodations providers can have an advantage on peak nights: Hotels Need to Watch Out for Airbnb and HomeAway on Peak Nights

>>Airline loyalty programs have offered TSA PreCheck as a perk, but this marks the first time a hotel company has done so: Carlson Rezidor Loyalty Program Members Can Soon Trade Points for TSA PreCheck

>>Before you write off the idea of staying in a dorm past the age of 22, take a look at these new co-living arrangements: Here’s Why Co-Living Could Be the Next Big Hospitality Trend