Trump Hotels Will Avoid the Trump Name With New Lifestyle Brand
Skift Take
As our poll from last month showed, it's probably a smart move to launch a new brand that doesn't have the word "Trump" anywhere near it.
Trump Hotels held an event in New York City last night to to say the company is planning to launch a brand-new, as-yet un-named lifestyle hotel brand that is a "response to the to the massive growth of the technology-centric 'we'-economy.'"
What's the "we-economy?" A synonym for sharing economy, perhaps? We aren't so sure, but what we do know is that the exact name for the new brand has yet to be announced, but whatever name it does eventually bear, it won't be that of Trump. Further details about the new brand remain scarce, including when the new brand will actually launc
