weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Slowly, more brands are embracing Snapchat: Starwood’s Loyalty Program Is Experimenting on Snapchat

>>Better technology tools from travel management companies can help correct this: There’s a Safety Gap Separating Female and Male Business Travelers

>>Everyone in travel and hospitality seems to be jumping onto the virtual reality bandwagon: Best Western Goes All In on Its Virtual Reality Marketing Move

>>Drones have the potential to create jaw-dropping travel video: The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

>>Loyalty isn’t necessarily a dying breed among millennials if brands know how to make it appealing: 4 Charts Showing Millennials’ Thoughts on Loyalty and Direct Booking

Photo Credit: More travel organizations are enforcing blanket bans on using drones in or near popular tourist sites. Richard Unten / Flickr