American Airlines Enters the Battle for Elite Passengers
Skift Take
Airlines reinvented their loyalty programs in 2015. They're doing damage control in 2016.
More coal went into the fire powering the battle for elite airline customers last week after American Airlines launched a campaign giving elite status away to targeted customers.
This follows a similar set of efforts from United Airlines over the last month first targeting lapsed elites and then proactively reaching out and giving away status.
American's effort appears to be targeted at members of its AAdvantage loyalty program that almost reached a part
