Rethinking the Impact of Events on Destinations — Meetings Innovation Report
Skift Take
The impact of modern events can reach far beyond convention centers' walls. How to measure that impact is a new challenge, but it also can provide a new metric of success.
The Skift Meetings Innovation Report is a weekly newsletter defining the future of business events by deciphering disruptive strategies that improve engagement and knowledge sharing. Subscribe.
The Future of Meetings + Events
A big discussion is emerging in the meetings and conventions industry focusing on measuring the business outcomes of events, beyond the traditional metrics detailing their economic impact on the tourism supply chain. Impact numbers relating to hotel occupancy, tax receipts, and tourism-related jobs are important, of course, because they convince government leaders to fund meetings-related infrastructure and the efforts of convention bureaus.
However, there's a growing awareness that the legacy business outcomes of meetings have an equally valuable impact on local communities in host destinations, in terms of knowledge sharing, city branding, outside investment, talent relocation, acad
