4 Weird Things That Hotels Are Doing and Why They Might Matter
Skift Take
Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.
Here at Skift, we receive a ton of press releases hawking the latest big things in travel, stretching from mundane renovation announcements to breaking merger news, and everything in between. And sometimes, those releases in the in between make us wonder 'why?,' and not always in the best sense of the word.
Hotels, in particular, are a popular source for interesting initiatives and promotions. In the past few days, we've seen a handful of new hotel promotions and concepts that seemed to make little sense, at first. Some continue to make little sense at second and third glance, too, but others speak to larger trends or shifts in the industry.
Here's a quick look at just a few of those ideas:
The Pitch: "Take A VR Shower with Rob Riggle – Seriously!"
Translation: As part of its "Stay Smart" campaign, InterContinental Hotels Group's Holiday Inn Express brand hired actor Rob Riggle to be its creative director, and as such, they cast him in a virtual reality (VR) video that showcases the hotel's "power shower." The 360-degree video has Riggle clad in a bright yellow rain coat and it
