IATA Turns to Silicon Valley for Inspiration Into Air Travel Improvements
Skift Take
Driving change in aviation is a complex process, but IATA has decades of established leadership, setting industry standards and encouraging airline leaders to think of new ways to manage change. Now that digital has accelerated the pace of change around the world, IATA has turned to experts in Silicon Valley to help airlines keep up.
Leaders from the International Air Transport Association (IATA), with representatives of airlines and airline suppliers, recently visited Silicon Valley for a special Plug and Play event where they found fresh perspectives and inspiration to improve air travel.
The Plug and Play event and Silicon Valley was coordinated in support of IATA’s Simplifying the Business (StB) initiatives which include global passenger experience improvements.
“We wanted to be exposed to the startups and big corporations as well that have a big space in innovation and also understand from the venture capitalists where the trends are coming from,” Stephan Copart, Head of Strategy and StB, FDS Transformation at IATA explains.
“We contacted Plug and Play—which was just starting their trave
