Marriott Is Making Investments in the Urban Timeshare Market
Skift Take
Whether or not this is in response to the growing popularity of home share rental platforms like Airbnb and the like, this growing trend is a reflection of how today's travelers want to spend their vacations, and where they want to be.
While the majority of vacation timeshares are found in locations where you'll find swaying palm trees, white-sand beaches, and waves, some vacation rental companies are branching out into major metropolises like New York City, Boston, and Washington, D.C.
At least that's the case with Marriott Vacation Club's newest collection of timeshares. Called Marriott Vacation Club Pulse, this group of five properties is located in five major U.S. cities — New York, Boston, D.C., Miami, and San Diego — and each offers a more urban than resort-like experience. All of the locations, with the exception of the Boston one, are fairly new conversions and all have also undergone renovations or are being renovated now.
Marriott isn't alone in expanding its timeshare collection to big cities. Hilton Grand Vacations Club also has two locations in New York City, as well as in Vancouver and Miami.
So, why offer more urban timeshare experiences? What's driving these vacation rental brands to expand to cities?
"There's a strong demand for city-centric properties," said Ed Kinney, VP of corporate affairs and c
