In the Battle of the Airline Lifestyle Brands, Etihad's Style Is Expanding
Skift Take
The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.
Etihad Airways is ramping up its lifestyle brand game with a new long-term runway alliance with WME|IMG to support 17 fashion weeks events around the world.
Etihad will become the official airline of New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections Men, Milan Fashion Week: Milano Moda Donna, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia, and Lakme Fashion Week (Mumbai).
That’s a lot of style.
“Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative,"said James Hogan, Etih
