Paris, DMAI and Cvent Evolve Their 2016 Strategies — Meetings Innovation Report
Skift Take
The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
The Future of Meetings + Events
At IMEX Frankfurt last speak, I spoke with Don Welsh, the new CEO of Destination Marketing Association International, and Paul Ouimet, the architect of DMAI's innovative DestinationNEXT research. Read how the organization is focusing more on helping destinations engage conference organizers by providing more access to a city's knowledge base and sharing economy.
Cvent is going back to being a private company following its $1.65 billion acquisition last week. Look for more international, multilingual platforms coming this summer. Cvent is also developing more back-end synergies integrating event management and brand marketing to engage CMOs more in the event planning process.
Some positive news finally coming from the Paris Convention Bureau. Requests for proposals jumped in March following a very quiet winter, although the number of RFPs was still around 30% below March
