Alaska Airlines Wants Virgin America to Fulfill Its Corporate Travel Ambitions
Skift Take
It'll be interesting to see how many of Virgin America's corporate travel partners stick around once Alaska Airlines begins to chip away at the brand's sterling identity.
Alaska Airlines executives admitted on the airline's quarterly earning call last week that attracting more business travelers was a big reason it decided to go through with its pricey acquisition of Virgin America.
The airline's strategy is to become a top choice for higher-spending travelers by combining Virgin's strong corporate travel bonafides and higher-end leisure flyers with Alaska's already robust domestic routes.
"We want to be the go-to airline for business travel up a
