Hyatt Enters the Direct Booking Wars With Discounted Loyalty Member Rates
Skift Take
Hyatt is the latest U.S. hotel company to enter the direct booking wars, hoping to entice more consumers to book direct instead of booking on sites like Expedia and Booking.com.
Hyatt Hotels & Resorts is now the latest hotel company to enter the direct booking wars, in an effort to gain back its market share from third-party distributors, namely online travel agencies (OTAs).
Today, the company launched an exclusive discount for members of its loyalty program, Hyatt Gold Passport. Members who book direct with Hyatt via Hyatt.com or the Hyatt mobile app will get a discount of up to 10 percent on their bookings. The promotion initially applies to Hyatt properties in the U.S., Canada, and Australia and is expected to eventually roll out to other
