weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>The rise of “conversational commerce:” 5 Travel Companies That Are Experimenting With Booking via Messaging

>>This doesn’t help make flying more connected: 3 Charts Showing Why Business Travelers Don’t Like Booking Multi-City Trips

>>And you thought comparing various flights with bag fees was tough?: Exclusive: Kayak to Launch Restaurants, Tours and Activities Comparison-Shopping Features

>>More travel and hospitality brands are trying to find novel ways to monetize Instagram: Starwood Uses Instagram Fashion Influencers to Drive Bookings for Its Newest Tribute Portfolio Hotels in Paris

>>Expect business travelers to push for more personalized service: Interview: Amex Global Business Travel’s CTO on Corporate Travel Going Mobile

>>Car rental companies and hotels are both feeling pressure from the sharing economy: Hertz Investment in On-Demand Car Service Tied to Tech Overhaul

>>Luxury travel marketing is at an interesting crossroads: Luxury Travel’s New Normal and More Digital Marketing News This Week

Photo Credit: Kayak plans to launch a product enabling users to compare restaurants and make reservations online. Pictured is Nobu Fifty Seven in Manhattan, which is bookable on OpenTable. Nobu Fifty Seven