Competitors Close in as Marriott and Starwood Loyalty Programs Come Together

Marriott and Starwood are in the process of mapping out their joint future together, and as the suspense grows over the final products, elite travelers are getting nervous -- despite Marriott CEO's reassurances. Taking full advantage, most competitors initially launched aggressive status matching campaigns aimed at matching benefits and pulling away high value customers. Now, they're scaling up their efforts. The focus of the latest campaign revolves around the value of Marriott and Starwood's loyalty programs. Each year, most major