Miami Airport Becomes One of the First to Connect Consumers With Beacons
Skift Take
The launch of the "MIA Airport Official 2.0" app is a big step towards proof of concept at Miami International Airport. Now we wait to see whether passengers enjoy blue-dot way-finding, and the personalized shopping and dining features, as much as the industry expects.
Miami International Airport has announced the launch of its new fully localized app tomorrow, intended to make finding the gate, shopping, and dining at the airport easier for visitors and locals alike.
Although there has been extensive talks of beacon technology at points of interest such as hotels and airports, Miami becomes one of the first places to put this technology directly into consumers' hands — their smartphones, really. The app will capitalize on the investment Miami International Airport made installing a large network of more than 500 Bluetooth data beacons throughout terminals and at the airport’s various concessionaires.
The upgraded app “MIA Airport Official 2.0” will function as a personalized travel assistant. Users will be able to scan boarding passes and receive tu
