Skift Travel Megatrend for 2016: Food Is Now the Leading Hook of Travel
Skift Take
Food tourism is nothing new, but its exponential growth is remaking how destinations position themselves in the global tourism marketplace.
Earlier this year we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel this year and beyond.
This trend is just delicious.
Who wants to spend billions on a new convention center when a good food truck will do? Call it the Bourdain Effect, as we do, or just call it smart tourism, but destinations have realized you don't need to spend dollars they don't have on risky development projects when playing up a region's favorite meals or drinks is a more sustainable bet. This is a trend we will continue to support, even when it'
