Norwegian Cruise Line's New Marketing Tells Guests to 'Feel Free,' Spend More
Skift Take
As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.
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The question some have been asking for the last four years — what does it mean to cruise like a Norwegian? — is being answered in Norwegian Cruise Line’s new brand campaign.
Replacing the former message, in place since 2011, is a simple two-word mantra: “Feel Free.”
As in: “Feel free to follow the sun instead of a schedule.” Or: “Feel free to find your happy place.” Also, as the cruise line has done before, feel free to include the recording artist Pitbull. He raps lines including “Makes me
