4 Charts Showing Car Rental Companies' Growth in 2015
Skift Take
Rental car companies saw improvements in revenue and fleet sizes during 2015 and probably feel optimistic about the U.S. economy's continued recovery and increased American travel projected for this year. But they should hold off on celebrating until they demonstrate how they'll make renting cars easier and more mobile friendly in a world where Uber is a frequent alternative to rentals.
Fleet sizes and revenues both increased in 2015 for car rental companies' U.S. business, and those are only two indicators that this sector hasn't completely given up in the face of Uber or Lyft, at least for now.
In fact, Google search data show significantly more U.S. car rental queries were performed on mobile devices for parts of 2015 than the previous year — a 45% increase. That doesn't prove travelers actually booked
