2015 Archives

Starwood Hopes Its New Sheraton Grand Will Revive the Overall Brand

A couple of months following the announcement of the Sheraton 2020 plan, Sheraton launched its latest brand, Sheraton Grand, which is so far comprised of 10 existing hotels. But it remains to be seen what the Sheraton Grand labeling actually means for properties and the guest experience.

Will Unbundled Amenities be the Future for Budget Hotels?

Mid-range hotels are taking a page out of the airline industry's book, unbundling amenities and allowing customers to only pay for the products and services they actually want. Could this "pick and pay" tactic change the way budget hotels do business?
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